Musselman's Apple Sauce Packaging
Musselman's Apple Sauce has 100+ years of history to its name and a grower-owned philosophy responsible for the product's quality and family focused values.
While the brand was firmly established, it’s current packaging looked generic and ran the risk of being passed over in grocery store aisles. It failed to communicate the quality and history of their product in an impactful way.
In keeping the same traditional and homemade personality of the Musselman's brand at the forefront of the design, the packaging was redesigned in order to elevate Musselman's overall shelf presence. The orchard photography and color choices used speak to the homemade quality of the product. Clean sans serif type and contrasting white elements add a sense of modernity while still respecting the brand history and traditional values.
The Original Packaging
Newly Redesigned Labels
